ITCROSS proudly participated as both a presenter and exhibitor at Oracle’s most important event of the year, Oracle CloudWorld 2024. Held in Las Vegas from September 9 to 12, at The Venetian Resort, the event provided a valuable platform for showcasing ITCROSS expertise in global projects and an incredible networking opportunity.

Year 2024 really stood out, with remarkable assistance (over 12,000 attendees!), making a memorable event with a very rich showcase, plenty of customers, Oracle Partners, demos, sessions and a lot more.

ITCROSS’ session “AI FOR THE CFO”  completely aligned with the topic of the year, attracted a full auditorium interested in how global companies can better achieve finance process automation if using Oracle AI.

Keynotes were a highlight in the conference as usual, setting the stage for the coming year in terms of innovation, Oracle’s new developments, and interesting customer stories.

Here are some notes about them:

Safra Catz’s Keynote on Customers Winning with the Cloud and AI: The event kick off was Oracle CEO Safra Catz’ Keynote, emphasizing the multicloud strategy by mentioning that some of their former competitors, like Microsoft, Google, and AWS, are now their partners: Oracle’s “technology is built for customers to run it anywhere they choose.”

This year she welcomed to the stage five powerful customer success stories that made great impact on the audience:

• MGM Resorts: by Bill Hornbuckle (CEO)

Hornbuckle spoke about how Las Vegas has changed over the past four decades from a casino-centric town to a resorts city, world class dining, entertainment and retail place.

MGM Resorts International has invested heavily in a number of Oracle applications and platforms, including Opera and Fusion, and is planning to adopt AI to reduce the burden of inbound customer requests and other improvements of their booking system.

• Central Intelligence Agency (CIA), by La´Naia Jones (CIO)

Oracle’s first customer since 1977, who is still working together with them. According to Safra, CIA is the most demanding customer and, as a result, the one who teaches them every day and drives them to continuously improve.

La’Naia said that whilst the CIA used to operate from an ‘old school database’, it is now very quickly advancing its adoption of AI – particularly generative AI.

• BNP Pariba: by Bernard Gavgani (CIO) and Jean-Yves Fillion (Vice Chairman)

The bank now runs more than 750 AI-powered processes, including those for corporate payments, compliance, anti-money laundering, and information security.

• CloudFlare: by Michelle Zatlyn, (co-founder and president)

The company provides a unified platform of networking, security, and developer services, and has chosen OCI because of the performance and the security posture.

• Entel Chile-Peru: by Antonio Büchi (CEO)

Leading telecom/mobile services company in Chile and Peru. With more than 20M mobile subscribers in Chile and Peru, is moving 90% of its application software to OCI, reducing application costs by 35%.

If you would like to enjoy the complete keynote, click here.

Larry Ellison’s Keynote on Oracle’s Vision and Strategy

Larry Ellison’s keynote addressed two main topics: the Multicloud Era and AI applied to Cybersecurity.

Multicloud Era: Ellison began by highlighting that we are entering a new phase where different cloud services need to work seamlessly together. He noted that while customers often use multiple infrastructure clouds, these clouds currently don´t “integrate gracefully”, and cloud should be open, customer should have choices. To address this, he announced a new strategic alliance with AWS, in addition to other recent ones like Microsoft (Azure) and Google.

He explained that Oracle will build (with go-live December 2024) an Oracle datacenter inside AWS Cloud to facilitate data integration between them both; it’s an Exadata cluster within AWS Cloud. As an AWS customer, you will be able to provision, directly from the AWS console, the Oracle database.

Ellison then invited AWS CEO, Matt Garman, to the stage to elaborate on the details of this collaboration.

AI for Cybersecurity: He referred to the implication of AI on cybersecurity, as the advanced technology that Oracle is using to build cyber defense robots, that can defend from identity theft and intrusions.

If you would like to enjoy the complete keynote, click here.

Steve Miranda’s Keynote on Discovering the Power of Oracle AI in Oracle Fusion Apps

Steve Miranda highlighted that Oracle uses AI in numerous areas, assuring that customers are receiving best-in-class AI capabilities that enhance the functionality of their applications. More importantly, he assured that these capabilities will continue to evolve in the future. While it is uncertain who will lead the AI race in the coming year, five years, or ten years, Miranda expressed strong confidence that the leader in AI will be integrated into Oracle’s technology stack and will be inherited by their application customers.

He then presented three customers to speak about how AI is at the center of their success stories.

• Caesar’s Entertainment: by Stephanie Lepori (Chief Administrative and Accounting Officer)

The company runs Fusion Financials, Fusion HCM and Fusion EPM, they quickly saw the benefit of having a single platform, lots of synergies, lots of efficiency and consistency.

 

• DHL: by Dietrich Franz (CFO)

The company uses comprehensive Oracle Cloud solutions covering Finance, HR, transportation, and supply chain, with continuous innovations and high standardization.

• Zebra: by Matt Ausman (CIO)

Zebra Technologies is a global provider of end-to-end solutions. From printers and scanners to NFL on-field player tracking and hospital ID wristbands, the company offers products and services that enable users to harness the power of data.

Since implementing Oracle Cloud SCM, Zebra Technologies has streamlined its supply chain and improved forecast accuracy, which increased by almost 100%. Zebra is taking advantage of Oracle AI embedded in SCM Cloud.

If you would like to enjoy the complete keynote, click here.

It has been a pleasure being part of this event!

See you next year!